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They tend to focus on traditional marketing and shopper funnel metrics, such as:
- Market share
- Awareness
- Brand equity scores
- Trial/repeat and buy rate
- Shopper’s lifetime value
- Cost per impression (CPI) for various shopper marketing tactics and media buys
- Tactic conversion rates
- Overall shopper marketing performance as part of Marketing Mix Analysis
blog.shopperations.com/how-to-harness-the-elusive-shopper-marketing-kpis- People also ask
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