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- Here are some best practices for shopper marketing1234:
- Choose tactics that best meet stated marketing objectives
- Use tactics that work for your brands at each retailer
- Leverage digital (specifically mobile) to reach shoppers where they are
- Use tactic cost benchmarks to evaluate marketing buying decisions
- Integrate shopper marketing with trade to increase ROI
- Discount less (“price up”) and “spend back” on shopper marketing
- Add profit by timing coupon campaigns with trade promotions
- Reach shoppers all along the path to purchase with both messaging and offers
- Use displays to entice shoppers and lead them to make a purchase
- Use demos to attract shoppers
- Create a good ambiance in the store
- Use social media marketing to reach shoppers
- Coordinate brand advertising and shopper marketing to tell the same story
- Find personalization opportunities to drive purchase at the point of sale
- Measure effectiveness to optimize shopper marketing efforts
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Here are best practices that can help shopper marketers successfully achieve this balance: Choose tactics that best meet stated marketing objectives Use tactics that work for your brands at each retailer Leverage digital (specifically mobile) to reach shoppers where they are Use tactic cost benchmarks to evaluate marketing buying decisions.foresightroi.com/special-shopper-marketing-best-pr…Five best practices to integrate well: Integrate shopper marketing with trade to increase ROI Discount less (“price up”) and “spend back” on shopper marketing Add profit by timing coupon campaigns with trade promotions Reach shoppers all along the path to purchase with both messaging and offersforesightroi.com/special-shopper-marketing-best-pr…Shopper marketing tactics
- Displays Putting up signs throughout stores can entice shoppers and lead them to make a purchase. Shopping can be stressful, and attention-grabbing displays make it easier for shoppers to navigate the store. ...
learn.g2.com/shopper-marketingShopper Marketing: How To Optimize The 'Last Mile' In Consumers' Path To Purchase
- 1. Coordinate brand advertising and shopper marketing to tell the same story. ...
- 2. Find personalization opportunities to drive purchase at the point of sale. ...
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