A product page is a component of an online store. It’s a place where potential customers learn about a product’s features, benefits, and pricing. Product pages also prompt website visitors to make a purchase decision. Basic product pages feature interactive elements that let users select options like size and color, and add products to their cart.

A product page includes everything a prospective customer needs to know regarding the product they are interested in. From a clear and direct CTA (call-to-action) to high-quality photos, pricing information, and sales-focused copy, your product page should encompass everything your product represents. Why is product page design important?

Basic product pages feature interactive elements that let users select options like size and color, and add products to their cart. Most product pages extend beyond these basic functions to include informative content like high-quality product images, detailed descriptions, customer reviews, and product comparisons.

Product pages are where shoppers go to figure out whether they want to buy from you. You don’t need to be an experienced designer to build a website and create product pages that look good and drive sales. With Shopify, you can create product pages for your online store that balance beautiful design with conversion power.