A product page is a page on a company website that showcases the product inventory a customer is able to buy. It’s a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.

A product page is the part of a website dedicated to selling a specific product or service. As opposed to other web pages such as homepages (which are largely informational) a product page is made to both inform and persuade—meaning it will ideally lead to the customer clicking the “Add to Cart” button.

So, what exactly is a product page? In the context of eCommerce websites, a product page is any single webpage on a website that promotes specific products. In contrast to a homepage, blog post, or other website content pages, a product page focuses on promoting particular products.

Product pages are webpages designed to sell products online. They typically include an image, description, price, and “Add to Cart” button. But a lot more strategy goes into the best product pages.