What is a product page? A product page is a page on a company website that showcases the product inventory a customer is able to buy. It’s a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.

A product page is the part of a website dedicated to selling a specific product or service. As opposed to other web pages such as homepages (which are largely informational) a product page is made to both inform and persuade—meaning it will ideally lead to the customer clicking the “Add to Cart” button.