A product page is a component of an online store. It’s a place where potential customers learn about a product’s features, benefits, and pricing. Product pages also prompt website visitors to make a purchase decision. Basic product pages feature interactive elements that let users select options like size and color, and add products to their cart.

Basic product pages feature interactive elements that let users select options like size and color, and add products to their cart. Most product pages extend beyond these basic functions to include informative content like high-quality product images, detailed descriptions, customer reviews, and product comparisons.

Product pages are where shoppers go to figure out whether they want to buy from you. You don’t need to be an experienced designer to build a website and create product pages that look good and drive sales. With Shopify, you can create product pages for your online store that balance beautiful design with conversion power.

Here are 15 best practices for creating the ideal structure for product descriptions and product pages: 1. Product Title Start your products page with a catchy yet descriptive title that quickly conveys what you’re selling and its primary benefit. Keep things short to avoid confusion and losing attention.