Unlike what happens with a commodity, it is not possible to run a service, which means that it cannot be easily evaluated using tangible metrics, such as weight, measurem… See more

Nor can the services be returned, resold, or stored once they have been purchased by customers. The processes, resources, and systems necessary for the provision of the service are … See more

The quality and consistency of service can be changed in the face of several factors. For example, an advisor may be more agile or slow to deliver results depending … See more

Goods can be purchased for later consumption by the purchaser or a third party. However, service provision is not separate from consumption. For example, imagine tha… See more