Basically, key phrases are short, simple descriptors that people type into search engines (like Google, Bing, Yahoo!, MSN, etc.) in order to find information or answer a question about a specific interest or need. For example: "chocolate chip cookie recipe," "fun things to do in St. Paul, Minnesota," or "auto repair shop."

Based on our experience with keywords and the Yoast SEO analyses, here are three practical examples of good focus keywords or keyphrases, along with their context and rationale: Example focus keyphrase: “Search volume analysis” Context: The article highlights the importance of checking the search volume for keyphrases to gauge potential traffic.