What is the Semrush Traffic Cost? Semrush Traffic Cost is a metric that provides insights into the estimated cost of the organic traffic a website receives. Essentially, it helps you gauge the hypothetical cost of acquiring the same amount of traffic through paid advertising.

To calculate the traffic cost, SEMrush multiplies the estimated total traffic by the average CPC of the keywords. This figure represents the total traffic cost for the keywords but does not apply to individual keyword costs. The average CPC is derived from a blend of factors, including the competitiveness of keywords and their search volumes.