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  1. A Great Sales Pitch Hinges on the Right Story

    May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will …

  2. How CEOs Make or Break Sales - Harvard Business Review

    Mar 5, 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.

  3. Sales and marketing - HBR

    4 days ago · Find new ideas and classic advice for global leaders from the world's best business and management experts.

  4. 5 Skills Every Salesperson Needs to Succeed

    Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …

  5. 5 Gen AI Myths Holding Sales and Marketing Teams Back

    Feb 21, 2025 · Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who …

  6. Winning the Right Customers Isn’t Just a Sales Issue

    May 5, 2025 · If you’re trying to lead growth of any kind, from revenue to margin expansion, it’s critical that your sales organization has a clear understanding of your go-to-market strategy. …

  7. What Salespeople Need from Leaders—at Each Stage of Their …

    Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …

  8. How Generative AI Will Change Sales - Harvard Business Review

    Mar 31, 2023 · Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that. Sales work typically requires administrative work, routine …

  9. How Sales Teams Can Use Gen AI to Discover What Clients Need

    Feb 13, 2025 · In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits. While this …

  10. A Better Way to Link Sales and Marketing - Harvard Business …

    Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to …