A product page is a component of an online store. It’s a place where potential customers learn about a product’s features, benefits, and pricing. Product pages also prompt website visitors to make a purchase decision. Basic product pages feature interactive elements that let users select options like size and color, and add products to their cart.

A product page is a page on a company website that showcases the product inventory a customer is able to buy. It’s a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.

A product page contains essential information about a product a customer is interested in, including a description, item specifications, images, pricing, FAQs and more. The best product pages can help overcome the disconnect that naturally occurs in online shopping: customers can’t see, touch or try the product before purchase.

A product page is the part of a website dedicated to selling a specific product or service. As opposed to other web pages such as homepages (which are largely informational) a product page is made to both inform and persuade—meaning it will ideally lead to the customer clicking the “Add to Cart” button.