A product page is the part of a website dedicated to selling a specific product or service. As opposed to other web pages such as homepages (which are largely informational) a product page is made to both inform and persuade—meaning it will ideally lead to the customer clicking the “Add to Cart” button.

In the context of eCommerce websites, a product page is any single webpage on a website that promotes specific products. In contrast to a homepage, blog post, or other website content pages, a product page focuses on promoting particular products. For example, if a company sells shoes, each shoe model may have its own product page on its website.

A product page is a page on a company website that completely defines a product and showcases the product inventory a customer is able to buy. It’s a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.