What is a product listing page (PLP)? A Product Listing Page (PLP) is a dedicated webpage on an eCommerce site where products are organized and displayed systematically. It resembles a detailed catalog, allowing online shoppers to view items based on categories such as type, price, or brand.

A product listing page (PLP) is a page on a website that presents a list of products based on a category or search query. This page is an essential element of the eCommerce experience as it funnels site visitors to product detail pages and closer to conversion.

Product listing pages (sometimes called PLPs or category landing pages) are pages on a website that display products based on a selected category; they may also be based on applied search filters. They lead visitors to product detail pages where they can find more information on the items they’re interested in or even add said items to their cart.