A private-label product is produced by a manufacturer and sold by a specific retailer under the retailer’s brand name. It allows retailers to outsource production while collaboratin… See more

Successful private-label businesses have strong brands, efficient online checkouts, and good relationships with manufacturers. After researching a target market, retailers establish a … See more

Selling private-label products takes much of the effort out of product development. It lets retailers focus on the tasks they often excel at: branding, marketing, and selling to customers. … See more

Starting a private-label brand takes the hassle out of product development—a big challenge for many entrepreneurs. You can create an online store, build a following, and then w… See more