Notable private-label brands include Target’s Archer Farms, Walmart’s Great Value, and Costco’s Kirkland Signature. Amazon has Pinzon for its bedding product line and Happy Belly for packaged foods and dairy products. Tesco also adopts this strategy for its pre-packaged grocery items in the brand of Tesco Everyday Value.

For example, Walmart’s Great Value brand is a private label product line. Walmart doesn’t manufacture these products, it outsources production to another company, which creates Great Value labels, boxes, and containers to package them in. Image Source Other common private label brands are Mainstays from Target and Kirkland from Costco.