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If you are advertising for personal loans, the best platform is Google and Facebook. Anyone looking for personal loans is ought to search it up on google, so for that use Google AdWords. Other than that many people would just take up an offer when a random Facebook ad hits them. Facebook provides control over the target audience.

The trend for these home loan advertisements is quite clear. What they are doing in these home loan advertisements is picturing happy couples in their newly bought home, unpacking. These ads have the perfect combination of relatability and humanness. [source]

Because this is a relatable situation, it portrays high levels of trust. Very often, loan advertising is about inspiring clients in trusting the process. This ad by SoFi shows a happy couple dancing and enjoying their new home. They were able to finance this home through SoFi.

Anyone can be in need of money, and when the amount is low, and the reason for a loan is disambiguated, then people go for personal loans. There is no specific target audience when it comes to personal loans. But according to TransUnion, more than 27 million people bought personal loans in 2016 alone.