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- Mystery shopping involves individuals pretending to be customers at businesses to observe and evaluate factors such as customer service, cleanliness, and employee behavior12. Here are the key points:
- Marketing research companies use mystery shopping to assess the quality of customer experience.
- Mystery shoppers visit various types of businesses, including car dealerships, restaurants, retail shops, and hotels.
- They gather specific information and may take photos during their visits.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Mystery shopping is a technique that marketing research companies use to observe the quality of customer service and the overall experience at an organization's locations. Third-party companies hire an individual to pretend to be a customer to gather specific information, such as the cleanliness of a facility or how its employees treat customers.www.indeed.com/career-advice/finding-a-job/how-d…Mystery shoppers pretend to be customers at businesses, such as car dealerships, movie theaters, restaurants, retail shops, banks or hotels to keep a record of various factors influencing the quality of the service they receive and may also take photos of products and displays.www.indeed.com/career-advice/finding-a-job/what-… Essential Guide to Mystery Shopping - ARC Customer …
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