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  1. Imitations

    As the popularity of the poster in various media has grown, innumerable parodies, imitations and co-optations have also appeared, making it a notable meme. Messages range from the cute to the overtly polit… See more

    Gallery

    • Poster parody, 2009
    • T-shirt parody, 2009
    Trafalgar Square event for Charlie Hebdo shooting victims, 2015
    • Electronic sign inside a metro station in Washington, DC during the COVID-19 pandemic, 2020 … See more

    See also

    British propaganda during World War II
    We Can Do It!, an American World War II poster which also became popular decades later
    Live, Laugh, Love, another older motivational phrase that also became popular on … See more

    Further reading

    • Clampin, David (2009). "'To Guide, Help and Hearten Millions': The Place of Commercial Advertising in Wartime Britain, 1939–1945". Journal of Macromarketing. 29 (1): 58–73. doi:10.1177/0276146708328054. S2CIDSee more

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