The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country's GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top

This research has been conducted to observe and understand the decision-making factors that influence consumer purchases through online and offline channels. Online shopping is the process of customers purchasing products from a retailer on the Internet,

The fast-paced growth of e-commerce is rapidly changing consumers’ shopping habits and shaping the future of the retail industry. While online retailing has allowed companies to overcome geographic barriers to selling and helped them achieve operational