Aim: This study determined the significant difference between online and traditional shopping as revealed by the satisfaction of the consumers. Methodology: This study used a descriptive research design using survey questionnaires to determine the

With the internet shopping in India pegged at Rs. 52,000 crores and growing at a phenomenal rate of 100%, it opens up a whole new world of possibilities for both the consumer and the marketers. In a country where mail order/ catalogue shopping does

This era of business is marked with a high degree of dynamism. Due to technological advancement, the concept of competitive advantage is eluding day by day. Shopping at the click of a mouse is gaining popularity Now-a-days. Online shopping has given

Shopping is probably one of the oldest terms for what we've been doing over the years. Since the dominance of the Internet was declared, online shopping has become a popular shopping method. Advances in technology allow sellers to reach customers

This research study is undertaken to know the factors influencing the buying behavior and the reason behind the customers transforming to digital shopping over traditional shopping. This study reveals the reasons for consumers to shift from traditional