The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country's GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top

Shopping is probably one of the oldest terms for what we've been doing over the years. Since the dominance of the Internet was declared, online shopping has become a popular shopping method. Advances in technology allow sellers to reach customers

With the internet shopping in India pegged at Rs. 52,000 crores and growing at a phenomenal rate of 100%, it opens up a whole new world of possibilities for both the consumer and the marketers. In a country where mail order/ catalogue shopping does

Due to proliferation of online stores prior expectations that retailing would move completely online were not fulfilled. Previous research about consumers' preference of retailing channels suggested that online sales are driven by the convenience of online

This research study is undertaken to know the factors influencing the buying behavior and the reason behind the customers transforming to digital shopping over traditional shopping. This study reveals the reasons for consumers to shift from traditional