In this article, let’s look at how online shopping and in-store (physical) shopping differ, as well as their advantages and disadvantages. The primary difference between in-store and online shopping is how you buy (or sell) products. For in-store shopping, you must go to a physical store (also called a brick-and-mortar store).

Unlike online shopping, which often involves waiting for shipping and delivery, physical stores allow customers to make purchases and obtain products instantly. This aspect is particularly beneficial for customers who require the product urgently or prefer to have it in their possession immediately.

Physical stores could be independent businesses or franchises. Independent businesses target local customers, while franchises can rely on widespread brand recognition to drive business. Related: What Is a Brick-and-Mortar Store? What is an online store? An online store is a shopping website where customers can browse and order products.

Unlike physical stores, owners only need to gain access to inventory and shipping. It’s much easier and cheaper to create a webshop than it is to open a physical store. The business can avoid risks because there’s not necessarily rent or employee wages. Is having an online store better than a physical store?