One Love has a multi-component logo with a profound meaning. At the center is a heart symbolizing love for all people, regardless of their innate traits. It has a symmetrical shape and consists of six diagonal stripes painted in different colors: red, black, green, pink, yellow, and light blue.

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The words "#ONE" and "LOVE" are on either side of the heart. The colours in the logo are not those of the rainbow or LGBT pride flag; instead, they symbolise "race and heritage (red/black/green) and all gender identities and sexual orientations (pink/yellow/blue)".