Despite its decline, however, the newsagent mission remains one of the top five reasons for shoppers to visit a store (see panel, page 70), so retailers need to consider how to maximise the opportunities it offers.

Neil Spencer, retail director at News UK, publisher of The Times and The Sun, says: “The newsagent mission is the second-largest mission in convenience after top-up, and lottery tickets are the most commonly purchased items alongside a newspaper, followed by cigarettes.

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