Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in United States.

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Feb 3, 2025 · New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings. New York – February 3, 2025 – Nielsen, a global leader in …

The Black audience insights you need. Brands and programmers who invest in customer-centric strategies that amplify Black voices, embrace cultural nuance and support causes Black …

Feb 3, 2025 · Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series. NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience …

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Discover key business opportunities and accelerate growth with total media solutions that give you a comprehensive understanding of today’s landscape.

Top New Streaming Original Series of 2024. At the beginning of 2024, the entertainment industry was still dealing with the effects of the Hollywood writer and actor strikes, which impacted the …

Uncover media and advertising performance with audience measurement solutions that provide unbiased, inclusive data of the entire population and its shifting habits.

For more than 50 years, Nielsen has provided businesses around the world with critical insight into consumer behavior—and our panels make this possible. A panel is a group of people that …

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising …

Nielsen U.S. National TV data is the currency of choice for media buyers and sellers because we understand that measurement needs to work for everyone, and measure everybody, everywhere.

Nielsen’s global leadership team includes diverse leaders focused on empowering the media industry with independent data and insights into all audiences.

Deduplicated cross-platform insights. Real people. Real data. Your multiplatform audiences are everywhere—linear, streaming, and digital. To guarantee accuracy, reliability and …

For marketers, this translates into an expanded window of opportunity to reach and connect with the Black community. It’s not merely about having more time to display ads, but rather about …

Discover how the science of measurement can help you connect with the almost 270 million impassioned consumers who listen to radio every week.

Discover the latest Nielsen insights based on our robust data and analytics to connect and engage with today’s audiences.

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities.

Explore the latest reports, data and insights on marketing strategies and trends from Nielsen. Learn how marketers are adapting to the pandemic, measuring ROI, and engaging consumers …