If you need some inspiration to start creating your own amazing product pages, check out some product page design templates that hit all the marks. Building a stellar landing page with Shogun is easy (and fun!), so once you’ve gleaned the learnings from this post, you can start building your own.

A product page is a page on a company website that completely defines a product and showcases the product inventory a customer is able to buy. It’s a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.

1. Sixty-nine took our first best practice of product page design to the bone: Beautifully expressive product images. What they’ve done right: Clean, decluttering, minimal design with a lot of white space removes any distraction from the buying experience, giving users a clear and direct path to purchase.

1. Start with keyword research. 2. Optimize your product pages for search. 3. Use big, beautiful images (and videos!) 4. Have a clear call-to-action. 5. Hack your visitors’ psychology with price anchoring and scarcity. 6. Include trust signals. 7. Write unique, conversational descriptions (and use emotion) 8. Make it FAST. 9.