The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of See more

Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900.
In 1919, they founded the shoe … See more

The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the biggest employers there, and at least one person from each family worked for one of these companies. Employees of the … See more

West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's perception of their sporting brands and achieve international exposure. Since the rift between West Germany's national … See more

Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the rivalry and competition between Adidas and Puma for transforming sports apparel into a multi-billion pound … See more

• Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport. New York: CCCO/HarperCollins Publishers. p. 4. ISBN 9780061246579. See more