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  1. German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a bitter family split in 1948 led Adolf to create Adidas and Rudolf to launch Puma.
    sportshistoryweekly.com/stories/adidas-puma-adol…
    The two famous brothers named Adolf and Rudolf Dassler created two popular shoe brands named Adidas and Puma respectively, which became the most demanded shoe brands in the world.
    www.sportco.io/article/adidas-vs-puma-origins-stor…
    Not only do both companies compete for the same audience, but they were also founded by a set of brothers, Rudolf and Adolf Dassler. Aka the Dassler brothers, or Puma and Adidas brothers.
    fabrikbrands.com/branding-matters/logofile/adidas …
    However, it may surprise you to know that Puma and Adidas are actually related companies after all! Well, the truth is that Puma was founded by a man called Rudolf Dassler, and Rudolf had a brother named Adolf who also created his own brand called Adidas. Puma and Adidas are brothers!
    ghsexplosion.com/2842/features/adidas-vs-puma-…
    Adolf went on to found Adidas and his older brother Rudolf followed through by launching Puma. Today, Adidas and Puma are the second and third largest sportswear manufacturers in the world, respectively; Nike is first.
    www.sportshistoryweekly.com/stories/adidas-pum…
     
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    Dassler brothers feud - Wikipedia

    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry … See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900. See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the … See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the … See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the … See more

     
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  4. Adidas vs Puma: The Story of the Dassler Brothers

    May 10, 2024 · The founding of Adidas and Puma: The backstory on how the two brothers went their separate ways and how each started a successful company. A town divided: Both companies started their operations in the small town of …

  5. Rudolf Dassler - Wikipedia

  6. The Famous Family Feud That Spawned Adidas and …

    Oct 24, 2022 · Instead, the brothers' bitter feud caused the brand they created — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) — to split in two as Adidas and Puma, the world's second and third top sports shoe businesses.

  7. The History of Adidas and Puma - Newsweek

  8. Two Brothers and the Battle for Athletic Footwear

    Jan 9, 2021 · German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a bitter family split in 1948 led Adolf to create Adidas and Rudolf to launch Puma.

  9. The Epic Rivalry: The Story of Adidas and Puma

    Mar 12, 2024 · Adidas and Puma, two of the world's most powerful sporting brands, were founded by the Dassler brothers in Herzogenaurach, Germany, 60 years ago. Adolf and Rudolf Dassler, the brothers behind these iconic brands, …

  10. Adolf Dassler And The Little-Known Nazi-Era Origins …

    Mar 31, 2020 · Discover the story of two German brothers, Rudolf and Adolf "Adi" Dassler, whose Nazi-era sneaker company gave way to Adidas and Puma.

  11. Two Brothers, Two Sneakers, And A Global Battle For Footwear

  12. Sneaker Wars: The Enemy Brothers Who Founded …

    Mar 17, 2009 · From the Back Cover. Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their …

  13. How a family feud created Adidas and Puma and …

    Jun 28, 2022 · Adidas – named for its founder – stood to the north the river dividing the small town of Herzogenaurach. Puma’s factory was to the south. The family feud did not die with Adi and Rudi.

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  18. The sibling rivalry behind Adidas versus Puma | CNN

  19. Was Adidas Founded by a Former Nazi? - Snopes.com

  20. Adidas vs Puma: The story of the Adidas and Puma brothers

  21. Sneaker Wars: The Enemy Brothers Who Founded Adidas and …

  22. Sneaker Wars: The Enemy Brothers Who Founded Adidas and …

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