This new ranking algorithm was announced in May 2020. Google began using a new set of metrics – Core Web Vitals – to understand how users perceive the experience of a specific web page.

The new Google algorithm update for 2021 shifts the focus on the web visitor’s page experience. That means your rating now depends heavily on how well users can access and connect with your website. With a few recent features, the focus on user experience builds on those pre-existing requirements.

The purpose of this update is to make sure that sites that rank at the top aren’t creating experiences that users hate. The simplest way to think about this update is that user-friendly sites will rank higher than sites that aren’t user friendly. But this change is the start of a big shift in SEO.