The most used social media platform in the world is Facebook, with 2.9 billion monthly active users across the world Facebook’s reign continues into 2023, but it doesn’t stand alone. YouTube is hot on its heels, clocking in with 2.5 billion monthly active users.

According to the latest available data, Facebook is the world's most popular and widely used social media platform. With 3.06 billion monthly active users, that means 37 percent of the world’s population uses Facebook at least once per month. With 2.7 billion users, YouTube is the second most popular social network.

Facebook is the most used social media platform in the world in terms of monthly active users (MAUs). Over 3 billion people log into the platform each month. After Facebook, the most popular social media platforms are YouTube and Instagram.

Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits.