The definition of marketing mix can best be described as the combination of elements used to promote products or services. These variable elements are based upon the analysis of the “four P’s” of marketing: product, price, place, and promotion.

What is the marketing mix (4 P's of marketing)? The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.

Another marketing mix model is the 4 Cs of marketing, which takes the 4 elements of the marketing mix and places them within the buyer’s perspective instead of the seller’s. Below is the list of the 4 Cs next to their 4 Ps equivalent. Marketing is more likely to succeed when all of these are integrated in the right way.

The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion. In the business sector, the marketing managers plan a marketing strategy taking into consideration all the 4Ps. However, nowadays, the marketing mix increasingly includes several other Ps for vital development. Product in Marketing Mix: