Helene Svedin (born 21 October 1974) is a Swedish model known as the face of H&M. She is married to former Portuguese footballer Luís Figo. They met in 1996 at a Joaquín Cortés show in Barcelona. They have three children together: Daniela (born 1999), Martina (born 2002) and Stella (born 2004). They live in Madrid.