Let's start with the obvious choices. For all its faults (and there are a lot of them), Facebook is still comfortably the most popular social network in the world. With more than 2.95 billion users, it's the place to go if you want to easily connect with most of the people from your current or former life.

A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

Companies can use social networks software in congruence with software in one or more of the following categories: social media management, social analytics, social media monitoring, social advertising, and social customer service. G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports.

Used for: Connecting directly with customers in specific areas, communities, or interest groups. How your business can use them: Traditional social networking sites are a great way to amplify your voice and connect with your audience. These flexible platforms are designed to help you share both text and visual content with whomever you like.