The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference See more

Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions. From 1996 to 2011, 57 percent of … See more

The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.
From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its … See more

Nine current Big 12 members are among the teams with the most wins and/or the highest win percentage: Kansas (#1 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), See more

Population base and markets
The largest media markets represented by the Big 12 are, ranked nationally:
• Dallas-Fort Worth (5th)
• Houston (6th)
• Phoenix (11th) See more

National team titles by institution
The national championships listed below are as of the March 31, 2024. Football, Helms, pre-NCAA competition and overall equestrian titles … See more

The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest … See more