Yet, while social media’s audience is widespread and diverse, just a handful of companies control a majority of the world’s most popular social media platforms. Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms.

11. Pinterest – 459 million monthly active users Pinterest is one of the top social media sites because it offers users an engaging social media platform where users can create boards of their favorite photos, products, memes, and much more.

Facebook is the world’s most popular social media platform with over 35% of the global population using the platform every month. This makes Facebook the third most popular site in the world and an incredible marketing tool for companies who know how to leverage the social media site properly.

The Most Popular Social Media Platforms 2024 - Unobvious Intel! While Facebook clings to its spot atop the list of the most popular social media platforms in 2024, there’s been plenty of shuffling further down the ranks. But for the businesses that market on social media, overall popularity is just one piece of the puzzle.