Adidas produces and sells sports clothing, sneakers, running shoes, bags, accessories like watches and sunglasses, and so on through its e-com shop, over a thousand retail stores, and several franchises. The brand is headquartered in Herzogenaurach, Germany. INSTAGRAM @adidas ADIDAS COLLABORATIONS

Adidas may be global and its production outsourced to Asia, but for the company Herzogenaurach remains “very important to our culture and to our identity. Product creation, the brand-thinking, the guidelines starts here,” said Ms Parkin.

Adidas Stan Smith, a best-seller from the brand with the three stripes. In addition to shoes, Adidas is also known for its sporting equipment and partnerships with renowned athletes. The brand is the official supplier of footballs for FIFA since 1970 and outfits numerous international athletes and sports teams.

Their lifecycles are diligently managed to maintain consumer relevance and commercial longevity. Our footwear franchises include perennial bestsellers such as the Samba, Gazelle, Campus, Superstar, and Stan Smith. On the apparel side, adidas manages a portfolio of franchises including the Tiro Pant, MyShelter Jacket, and the Z.N.E. Hoodie.