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  1. People shop online for various reasons related to culture, demographics, economics, technology and personal psychology1. Some of the top reasons that consumers prefer to shop online are234:
    • Variety of products
    • Modern convenience
    • Online discounts
    • Easy shopping
    • Shopping secrecy
    • Easy replace and refund
    • Crowd avoidance
    • Same day delivery
    • Lower prices
    • Price comparison
    • More product options
    • Discounts
    • Search for a certain brand
    • Fast shipping
    Learn more:
    The authors identified antecedents to online shopping related to culture, demographics, economics, technology and personal psychology. Our quantitative analysis showed that the main drivers of online shopping were congruence, impulse buying behavior, value consciousness, risk, local shopping, shopping enjoyment, and browsing enjoyment.
    www.emerald.com/insight/content/doi/10.1108/ITP-…

    Top 10 Reasons Why People Prefer to Shop Online

    • Variety of Products Traditional stores are limited in how many products they can offer. Many retailers will not stock all their products in each store and will stock selected items based on demographics. ...
    finicalholdings.com/blog/top-10-reasons-why-peopl…

    The Top Reasons Consumers Prefer to Shop Online

    • 1. Free shipping The simple luxury of free shipping may be the difference between purchasing online or grabbing an in-store equivalent. ...
    • 2. Lower prices ...
    • 3. Convenience ...
    www.junglescout.com/blog/reasons-consumers-sh…

    Online shopping allows the user to find a variety of products in one place. Apart from this, shoppers can also find items online that are not readily available at their local market or even in their countries and get them delivered at their doorsteps.

    www.techprevue.com/reasons-prefer-online-shoppi…
     
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