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  1. Answer: Adidas and Puma were both founded in 1924. Adolf “Adi” Dassler founded Adidas in Herzogenaurach, Germany, and his brother Rudolf Dassler founded Puma in the same town.
    shoeeffect.com/who-founded-adidas-and-puma/
    Answer: Adidas and Puma were founded in the German town of Herzogenaurach in 1924 by brothers Adolf and Rudolf Dassler. The company was originally called Dassler Brothers Shoe Factory before splitting into the two separate entities – Adidas and Puma – in 1948.
    shoeeffect.com/who-owns-adidas-and-puma/
    Adidas and Puma, two of the world's most powerful sporting brands, were founded by the Dassler brothers in Herzogenaurach, Germany, 60 years ago. Adolf and Rudolf Dassler, the brothers behind these iconic brands, had a tumultuous relationship that eventually led to the split of their company due to personal conflicts.
    inkbotdesign.com/adidas-and-pumas-brand-identiti…
    The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.
    en.wikipedia.org/wiki/Puma_(brand)
    Rudolf " Rudi " Dassler (26 March 1898 – 27 October 1974) was a German cobbler, businessman, member of the Nazi party, and founder of sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler.
    en.wikipedia.org/wiki/Rudolf_Dassler
     
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    The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long … See more

    Rudolf was born in 1898 in Herzogenaurach, part of the German Empire (today part of Bavaria, Germany), to a middle-class family. His brother Adolf was born in 1900.
    In 1919, they … See more

    Praised as a shrewd marketing move by Puma, the Pelé deal fuelled the Dassler brothers rivalry, and many business experts credit the … See more

    The river Aurach divides Herzogenaurach; Puma's factory was to the south and Adidas's factory to the north. Puma and Adidas were the … See more

    West Germany was allowed to participate in the 1954 World Cup, the first to be televised; Adidas and Puma worked to change people's perception of their sporting brands … See more

    • Smit, Barbara (2008). Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport. New York: CCCO/HarperCollins Publishers. p. 4. ISBN 9780061246579. See more

     
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  4. WEBRudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear company Puma. He was the older brother of Adidas founder, …

  5. The History of Adidas and Puma - Newsweek

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  7. WEBOct 24, 2022 · Instead, the brothers' bitter feud caused the brand they created — Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) — to split in two as Adidas and Puma, the world's second and …

  8. WEBSep 27, 2023 · In 1949, Adolf established Adidas, while Rudolf founded Puma in 1948. Both companies quickly rose to prominence in the sports apparel industry and signed endorsement deals with famous athletes, …

  9. Two Brothers and the Battle for Athletic Footwear

    WEBJan 9, 2021 · German brothers Adolf Dassler (left) and Rudolf Dassler (right). They built the Dassler shoe company before World War II but a bitter family split in 1948 led Adolf to create Adidas and Rudolf to launch Puma.

  10. Adidas and Puma: How a sibling rivalry gave rise to two giants of …

  11. Adolf Dassler Biography - Facts, Childhood, Family …

    WEBAdolf Dassler was a German cobbler, inventor and entrepreneur who established one of the biggest sportswear companies in the world – Adidas. Before he founded Adidas, he had co-founded a sports shoe …

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