This paper analyses whether the environmental profile of park visitors as defined by the components of the Theory of Planned Behavior and the Value-Belief-Norm Theory, determines their willingness to pay for park conservation. The sample consists of 194 visitors to a suburban Spanish park. Under the...

The objective of this study was to examine the relationship between the variables of the value-belief-norm (VBN) theory and the adoption of green consumption behaviors among Chinese youth. The online survey questionnaire was distributed to a convenience sample of young Chinese consumers aged 18–35 y...

Stern's value-belief-norm (VBN) theory of environmentalism suggests that perceiving adverse effects from global warming could promote mitigation behaviour. The VBN theory of environmentalism postulates a causal chain of five variables: values, the New Environmental (or Ecological) Paradigm (NEP), aw...

Previous environmental sustainability studies have examined only limited type of pro-environmental behaviour (PEB; e.g., recycling), but have not explored relationships among various types or dimensions of PEBs. This paper explores six types of PEBs (i.e., activist, avoider, green consumer, green pa...

In this paper, we contrast the value-belief-norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. The participants represent a convenience sample of 468 university students. Using survey data and adopting previously est...

The VBN (value-belief-norm) theory of environmentalism postulates that values influence pro-environmental behaviour via pro-environmental beliefs and personal norms. A few studies provided support for the theory in explaining pro-environmental behaviour in Europe and Latin America. Beyond these stud...

To examine determinants of environmentally significant transport behaviour could contribute to the development of efforts aimed to influence people's travel mode choice in a sustainable manner. Travel mode choices are especially interesting in urban areas where sustainable public transportation is a...

Low-carbon tourism behaviors by tourists can directly reduce carbon emissions and resource consumption, providing an effective way to promote the high-quality development of tourism. Therefore, promoting low-carbon tourism behaviors among tourists has become a key concern in academia. Most existing ...