According to Gartner, companies that properly use customer journey maps are twice as likely to outperform their competitors that don’t. But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for.

Jul 6, 2022 · We’ve put together a list of five brilliant customer journey mapping (CJM) examples to show you how it’s done, so you can learn how to improve the user experience (UX) for your customers. Understand how users interact with your site or product and make data-driven improvements that enhance their experience.

In this article, we’ll dive into nine real customer journey map examples from Miro’s community. You’ll get practical insights on how others have approached the customer journey mapping process, plus a few handy templates and tips for building better customer experiences.

Jan 19, 2025 · In an era where customer experience is paramount, understanding the customer experience journey map examples has never been more critical. A customer journey map visualizes a customer's steps when interacting with a brand, from initial awareness to post-purchase engagement.

Sep 3, 2024 · A user journey map visualizes the steps a user takes with a product, capturing experiences and emotions at each touchpoint. Reforge can enhance this tool with resources that improve understanding of user interactions, helping …

Nov 4, 2024 · Let's look at some of the best free user journey map templates available, starting with the most versatile options. 1. Figjam User Journey Mapping Template by Looppanel. This modern, clean Figjam user journey map template by Looppanel offers everything you need to create comprehensive journey maps.

Sep 20, 2024 · Step 1: Define the Personas. Step 2: Identify Key Touchpoints. Step 3: Address Actions and Emotions. Step 4: Identifying Pain Points and Improvements. Step 5: Refine the Journey. Step 6: Create a Cross-functional Interactive Map. A clear user journey helps align the project team with other key stakeholders.

Jun 21, 2023 · Learn how to create a customer journey map in this practical step-by-step guide. Successful UX design is rooted in empathy. The best designers are able to step into their users’ shoes and imagine what they think, feel, and experience as they interact with a product or service.

Here are ten essential user journey examples to motivate your designs: Awareness: Capture users’ interests through effective advertisements. Exploration: Simplify navigation and enhance accessibility on your website. Consideration: Ensure vital …

Typically, a user journey map consists of a timeline that captures each stage of the user’s interaction, from initial awareness through the complete engagement cycle. It includes various elements such as user actions, thoughts, emotions, and …

Mar 21, 2025 · Customer journey mapping examples and best practices. Real-world examples show how customer journey mapping can be adapted across industries to solve unique challenges and improve user experiences. Just as every home renovation project follows the same principles but results in a different outcome, journey mapping follows a consistent …

Jul 10, 2024 · User journey maps focus specifically on the user’s experience with a digital product or platform, like a website or app. It details the steps a user takes to achieve a specific goal within that platform, including their thoughts, emotions and pain points at each stage.

5 days ago · Example: A SaaS Business’s User Journey. A SaaS user journey typically starts with awareness through ads or SEO, followed by research on features and pricing. The user then signs up for a trial, engages with onboarding content, and, if satisfied, converts to a paid plan, with retention strategies keeping them engaged. ... User journey mapping ...

1 day ago · Key components of a customer journey map. For your customer journey map to be truly effective, it should include these essential elements: 1. Customer personas. Detailed customer personas form the foundation of your customer journey map. These should go beyond basic demographics to include: Goals and motivations; Pain points and challenges

18 hours ago · Tools and Technologies for Customer Journey Mapping. Here’s a list of powerful tools that can help you create, analyze, and optimize your customer journey map, including QuestionPro: 1. SuiteCX by QuestionPro. QuestionPro is a robust survey tool that helps you collect real-time customer feedback directly. It offers an advanced journey mapping ...

Mar 17, 2025 · Let’s look at the biggest challenges enterprises face when designing and implementing customer journey strategies — and, more importantly, how to overcome them. Challenge #1: From strategy to execution — Bridging the gap. A company invests months mapping out the ideal customer journey.

Feb 27, 2025 · A well-crafted buying journey map goes beyond predicting customer needs—it provides actionable insights into key interactions between customers and businesses. This approach helps bridge the gap between brands and buyers, allowing companies to tackle customer pain points at every purchasing stage.

1 day ago · Customer journey mapping tools – Lucidchart 3. UXPressia – Tailored for Customer Experience Teams. UXPressia specializes in customer journey mapping with built-in tools for building personas, mapping emotions, and even forecasting future states of the customer journey. Its intuitive interface and robust templates make it a favorite among UX ...

Mar 14, 2025 · 1. Identify the stages of the customer journey. When creating a customer journey funnel, I start by using data and insights about my company’s buyers. I can then map out the buying journey from their perspective. I recommend working on this with your customer experience team. They likely have already created a customer journey map.

8 hours ago · By mapping the customer journey and deploying over 40 AI tools, SAP transformed the way it sells, reducing the sales cycle from 12–18 months to 3–6 months and supporting over 22,000 new ...