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  1. Social Network Theories: An Overview | SpringerLink

    • The starting point of research questions includes relations, the embeddedness of the individuals within a network, and the interaction between social structure and individual attributes. Network theories can inclSee more

    1 Strong/Weak Ties

    A very important relational concept goes back to Granovetter (1973). In his approach, the sociologist distinguishes between two types of relationships by their intensity: st… See more

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    2 Structural Holes

    Burt (1992) also deals with types of relationships and their various effects. While … See more

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    3 Homophily

    Homophily is an important concept in network research. The term as we know it today was coined by Lazarsfeld and Merton (1954), who combined observations of classical ne… See more

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    4 Popularity: Attributes Popularity and Preferential Attachment

    There is also the concept of “popularity.” In this middle-range theory, some actors “own” more relationships than others and are therefore more popular than other actors withi… See more

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    5 Reciprocity

    An important principle in network research is reciprocity. Reciprocity assumes that people expect a gift or action to be returned or balanced. This is where the principle of gift and gift … See more

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  1. Mark Sanford Granovetter (/ ˈɡrænəvɛtər /; born October 20, 1943) is an American sociologist and professor at Stanford University. He is best known for his work in social network theory and in economic sociology, particularly his theory on the spread of information in social networks known as The Strength of Weak Ties (1973).
    en.wikipedia.org/wiki/Mark_Granovetter
    In The Development of Social Network Analysis, Linton C. Freeman, of UC Irvine, writes that Dr. Jacob Levy Moreno is the pioneer of SNA as we know it today, arguing on the basis of his work in the 1930s. There had been previous attempts to incorporate the abstractions of nodes and links to the study of human structures.
    knightlab.northwestern.edu/2014/12/18/what-can-w…
     
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