The Original Smiley Brand creates the world's best fashion, beauty and lifestyle products.

The enduring cultural impact of Smiley was embraced by a new digital generation. Well ahead of his time, the Smiley Company co-founder Nicolas Loufrani created a new universal form of digital communication by adding a variety of facial expressions to the original Smiley.

Explore the Smiley® Collection for Men, where comfort meets positivity. Iconic designs bring a modern twist to classic styles, encouraging smiles every day.

Discover Smiley® Brand Protection's commitment to safeguarding its intellectual property through rigorous enforcement and global collaborations.

Discover the Smiley Men’s Hoodies & Sweatshirts Collection, merging classic comfort with the iconic Smiley symbol. Spread positivity with every wear in cosy, timeless style.

Explore the Smiley® Originals Men's T-Shirts Collection – crafted to inspire happiness with bold designs, iconic smiles, and timeless comfort for every day.

Embrace joy with the Smiley® Originals Women's Collection – vibrant pieces designed to spread positivity and style, bringing a smile to every look.

Discover the Smiley® Originals Women's T-Shirt Collection, designed to spread joy and style with iconic designs that celebrate 50 years of timeless positivity.

Explore the Rainkiss x Smiley® Originals Collection, merging Smiley’s iconic designs with Rainkiss's sustainable, 100% waterproof ponchos made from recycled polyester.

Discover the Market x Smiley® Originals Collection, fusing Market’s edgy streetwear vibe with Smiley®'s iconic grin. Bold designs inspired by Canal Street culture.