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  1. 5 Skills Every Salesperson Needs to Succeed

    Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …

  2. A Great Sales Pitch Hinges on the Right Story

    May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will …

  3. Companies Are Using AI to Make Faster Decisions in Sales and …

    Jun 6, 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, …

  4. Sales and marketing - HBR - Harvard Business Review

    3 days ago · How to Get Celebrity Investors to Back Your Business Sales and marketing Digital Article Mark DesJardine and Brian Connelly High-profile shareholders bring more than …

  5. A New Way to Compensate Sales Teams - Harvard Business …

    Mar 15, 2024 · Managing sales teams has never been easy. It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines. New layers …

  6. 5 Gen AI Myths Holding Sales and Marketing Teams Back

    Feb 21, 2025 · New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz …

  7. What Salespeople Need from Leaders—at Each Stage of Their …

    Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …

  8. How to Improve Your Sales Skills, Even If You’re Not a Salesperson

    May 22, 2017 · At some point in your career, even if you’re not in sales, you’re going to have to sell something — whether it’s your idea, your team, or yourself. Here are some strategies for …

  9. How Generative AI Will Change Sales - Harvard Business Review

    Mar 31, 2023 · Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that. Sales work typically requires administrative work, routine …

  10. When Sales Incentives Backfire - Harvard Business Review

    Mar 18, 2025 · A conversation with researchers Tim Gardner and Colin Wong on how salespeople game the system.