A product page is a page on a company website that showcases the product inventory a customer is able to buy. It’s a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.

So, what exactly is a product page? In the context of eCommerce websites, a product page is any single webpage on a website that promotes specific products. In contrast to a homepage, blog post, or other website content pages, a product page focuses on promoting particular products.

Product pages are web pages designed to promote and sell products. The purpose of a product page is to show potential customers the reasons why they should buy something. It provides information, answers common questions, and inspires visitors to make that all-important purchase.

Product pages are webpages designed to sell products online. They typically include an image, description, price, and “Add to Cart” button. But a lot more strategy goes into the best product pages.

A product page includes everything a prospective customer needs to know regarding the product they are interested in. From a clear and direct CTA (call-to-action) to high-quality photos, pricing information, and sales-focused copy, your product page should encompass everything your product represents.