Using a BCG matrix to help you find the best marketing channels can help you save time and money by providing you with a simple way to group each marketing channel. Below is an example of a small business's marketing channel BCG matrix where Stars are top-left, Cash Cows are top-right, Question Marks are bottom-left and Pets are bottom-right:

This content matrix example by Send Pulse goes more in-depth by breaking it into awareness, consideration, decision, and after-purchase quadrants, with content filled out for pain points, solutions, content assets, and CTAs to move down the funnel. Orbit Media Orbit Media’s content marketing matrix focuses on content performance.