Apple retained its position as the world’s most valuable brand in 2024, with an estimated brand value of over one trillion billion U.S. dollars. Google ranked second, having been valued at nearly 754 billion dollars. Overall, the brand ranking was dominated by U.S.-based tech companies.

Apple, with a staggering brand value of $1.2 trillion, continues to hold the top spot, thanks to its unwavering commitment to innovation, elegant design, and seamless integration across its product and service ecosystem. Close behind are Amazon and Google, with $1.1 trillion and $950 billion in brand value, respectively.

With an eye-watering brand value of $323 billion, Apple is the most valuable global brand in the world, followed closely by Amazon in second place, and Microsoft in third.