To heed something is to listen to it, pay careful attention to it, or otherwise observe or acknowledge it in some way—and often to take action on it.

heed verb [ T ] formal us / hiːd / uk / hiːd / Add to word list Add to word list to pay attention to something, especially advice or a warning:

heed (hēd) v. heed·ed, heed·ing, heeds v.tr. To pay attention to; listen to and consider: "He did not heed my gibes, and chattered on" (Sean O'Faolain).