Before we get into whymost authors hate writing their back book cover blurb, let’s clarify what it actually is. In a nutshell, it’s the 200 odd words on the back cover of your book t… See more

For two simple reasons, Self publishers on Amazon should care about their back book cover blurb because: 1. If you publish on KDP Print or IngramSpark, you're going to need a bac… See more

As already noted, writing a back book blurb is a marketing exercise. This means all the focus needs to be on the potential reader – their needs and expectations. Here are six rules to be … See more

Once you’ve taken in all of the above and gotten a feel for the promise you want to make to the reader, use the outlines below to write your book cover blurb. See more