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    Adolf Dassler - Wikipedia

    • Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athl… See more

    Born3 November 1900 · Herzogenaurach, German Empire
    Died6 September 1978 (aged 77) · Herzogenaurach, West Germany
    Political partyNazi Party (1933–1945)
    Spouse(s)Käthe (née Martz) · (17 July 1917 – 31 December 1984)
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    Life

    Adi supported himself while attempting to start up his business by repairing shoes in town. Facing the realities of post-war Germany where there was no reliable supply for material for production or credit to obtain fa… See more

    Personal life

    Dassler was married to Käthe until his death from heart failure in 1978. They had 5 children. In 1973, their son Horst Dassler founded Arena, a producer of swimming equipment. Käthe Dassler died on 31 December … See more

     
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    WEBAdi Dassler dies on September 6, shortly before his 78th birthday. The man who almost single-handedly redefined the sporting goods industry and lifted the benchmark by a mile, leaves behind a flourishing company.

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