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  1. Logo Submarks, Variations and Elements—What are …

    • First off, hopefully your designer supplied you with a detailed brand style guide which clearly labels what logo is what. Below is an example of what I give each of my clients after finishing their branding packag… See more

    Primary Logo

    This one is pretty obvious, your primary logo is the main logo you will use for your brand. It is used the most often and on almost everything including your website, business c… See more

    Oregon Lane Studio
    Logo Variation

    A logo variation is a version of your primary logo, just re-arranged in a different format, sometimes referred to as your secondary logo. For example, if your primary logo is in a horizonta… See more

    Oregon Lane Studio
    Logo Submark

    Your logo submark is a less detailed version of your primary logo that can be used as a secondary mark similar to a watermark. For example, It can often be used on se… See more

    Oregon Lane Studio
    Logo Elements

    Logo elements can be anything from patterns, textures, icons, or anything else that ties your brand together and is recognizable through your branding. In my example th… See more

    Oregon Lane Studio
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